I said at the beginning that the DeSantis/Disney fight was gonna be lose/lose for both parties. Nothing has changed my mind so far.
DeSantis's star has lost its shine.
Disney's theatrical releases have gotten crushed, even more worldwide than domestic, which means Disney may not have lost the PR battle here, but they have lost it worldwide, and it's not close. And their brand power has dropped through survey after survey.
At this point, a ceasefire could only benefit both parties, one more than the other. But neither seems ready for it, so both parties will continue to lose and lose more.
Disney has more to lose b/c it's hard to make people spend money as it is, and they have to have worldwide reach, not Floridian reach (I mean, DeSantis not winning a 2024 pres nom would be...exactly what would be expected at this point, so he has nothing more to lose, so no big reason to quit b/c a ceasefire might not be enough to get him a nom now either). And Disney will probably keep losing. Their lawyers are giving them bad PR/maximizing corporate profit advice, but this is why you don't use lawyers for that.