Whether it's in-house development or licensing - it's still a bit shocking that one of the world's biggest multimedia companies has almost no presence or prominence in the video game market. Especially for a company with a strong focus on the youth demographic.
It's anecdotal - but my kids loved playing Disney Infinity and the sandbox elements. It was their introduction to a number of characters and IP related to Disney. Now? The only exposure they get to most of the Disney brands is when we go to the parks. For a company that built its current empire in part on childhood nostalgia, it may not be a good thing long-term to ignore a heavily influential market among today's kids.