So if your around a
disney store when it opens and your picked to open it, they have a giant key to open with magic. Every store worldwide opens this way. You then get a small replica of that key. The regular key is green and white. Since last year they have been having some special keys, usually to co-ordinate a movie coming out. And you dont have to be the first one in line, but there is limited supplies at each store, sometimes 20 sometimes 100. This is the christmas one coming out. They attach a purchase to getting one, so last time Frozen you had to spend min $15 to get one.
Some of these people have lined up for hours for, and on ebay they are going for anywhere between 25-100US for them.
We missed the Aladdin one, were lucky with the others, and now I have someone who gives me a heads up when the next come out.
Just a fun little keepsake