I bought ours with DVC Member services and it didn't start till I picked it up months later and used it the first time. When I renewed it, it started on the same date as the first annual pass which was April 23RD. That's how it worked for me. When I go this April I will have to renew it again. If I do it will me good till April 23RD 2015. I will use it for the first time this trip April 25TH. Now If I decide to buy a NEW Premium pass for the new DVC special price... that one will start from the first day I use it. April 25TH.
Nancy