Never been to DL, so the comments about Cars Land intriques me. I didnt even watch any of the Cars movies. If I get the same feeling of immersion, like I do in Diagon Alley, Disney will have done it's job. I don't even go on any of the rides there. Just walking around and going in the well themed shops, puts me right in the movie, especially at night. I have watched almost all of the Star Wars movies, but lost interest in the later ones. Still, I am really looking forward to seeing the land. As I posted in another thread, Disney is still a theme park, and expecting the level of immersion some folks feel should be amped up, is not what I expect. Could they make it more interactive, hire really good actors and make it way more authentic, sure, but like I said, it is a theme park and they aren't going to spend the money to make it the best experience anyone's ever had. I'm sure a great deal of planning went into it, but spending more than they may be taking in, just isn't realistic. I'm not even sure what it might cost to blow people's minds, but I'm certain $'s play into all of their decisions. Still...I can't wait to see it.