I was told back in the early 90's to buy what you use. Well ,we have always loved going to Disneyworld so I bought some, couple hundred shares, watched it grow and then split and then dive but I remembered the story I was told about Walt Disney giving it to his Housekeeper on her Birthday and Christmas. At first, because he couldn't afford to give her a gift. later on because it was a good investment. Walt told her to not sell it and one day it would be worth a lot of money. Well when she retired she was a millionaire. So when Disney was opening Parks all over Europe and Aisa and they didn't take off right away I remembered that story and I figured I'd hang on. Eisner was Quoted as saying when asked about Disney's down spiral, " Let the Mouse be the Mouse". When Disney hit $15.00 I bought some more. The parks in Flordia were full and I just felt the rest would catch back up. now I wish I had bought more and if it ever falls again I will buy again. My one regret is that we have just became DVC owners. I still for the life of me don't know why it took us so long to make that decision.