I went in June, and there was no line, but there wasn't much merchandise I was interested in, either. Granted, we went in the afternoon, so I expected it to be picked over, but I really expected to find something, maybe some random cheap pins we could use for trading. Nope. I do better at my local mall during the Twice Upon a Year sale.I just don't get it. I have been there several times, and it's typically so crowded you can barely move around, and the checkout line is always to the back wall or worse.
I have never. Repeat. Never. Found anything I had to have. It's mostly crap that didn't sell in the parks. It's pins no one wants, it's tons of gay pride stuff, it's toys with odd features. It's movie or park opening related stuff that isn't really well-designed. etc.
Sometimes they have princess dresses, or something my kids want, but nothing I'd wait in line for. My wife is willing, and has done it a couple times. I typically bail, and go buy the kids' shoes and make it back in time to meet my wife leaving the store.