- Jul 4, 2003
My opinion on the success of Galaxy’s Edge is the approach that Disney took with it. I think that in the short term, the land has not been an automatic home run because they decided to base it on a “create your own adventure” perspective. How many people knew the planet “Batuu” prior to Disney’s announcement of a new land: a very small group of avid Star Wars fans. If instead they were to create a place with places and characters that most people could identify then it probably would have a more immediate success story. Part of the reason Harry Potter lands have been working for Universal is because they populated it with places people could identify from the films. People knew Hogwarts and Diagon Alley. Instead, Disney decided to create a world in the Star Wars universe that you could create your own adventures independently of what transpired in the films. Trust me, I work with people every day and most have very limited imaginations. They are not used to exercising that part of their brain now that we have technology. It is imagination that the imagineers are asking the guests to employ. This might be changing. A new ride, Rise of the Resistance, is about to open. It could be called three attractions in one and utilizing technology like never before. Also, Disney+ has introduced a new Star Wars story, the Mandalorian. If you watch the first three episodes, I swear that Batuu looks so much like the planet where much of the action takes place. If people would understand it is a place for an outer space adventure and forget about Star Wars, Galaxy’s Edge probably would be more successful.
That was our day at Hollywood Studios. We needed to rest and recharge so off to Port Orleans French Quarter we went.