The kids in my house all hate Justin Bieber. They think he 'sings like a girl', is a 'punk' because he was such a bad student and in trouble in school all the time, and 'Usher's invention.' They clearly like Usher but really think Bieber is a scheme of Usher's to make more money because he can't make more money on his own stuff.
I have only heard Justin Bieber when they ask me, "do you know who this is?" I usually guess some current young female performer and they think it's hysterical. Lately, I've begun to guess 'Justin Bieber' on everyone unless I'm sure about who it is. It's a game we play while we're on the road.