We all know how much Disney loves their synergy, so this excerpt the latest J. Hill article caught my eye
Dragons. Hmmmmm Dragons. Now where could they possibly think to put in a ride that ties in with a dragon theme?
After that, I could perhaps do a behind-the-scenes story on "Reign of Fire" -- a big action adventure picture that Disney & Spyglass Entertainment are producing in Ireland right now which should be hitting theaters this time next year. (What's "Reign of Fire" about? It's a special effects filled thriller set in the not-so-distant future, when fire breathing dragons are laying waste to the earth. Yep. You heard right, folks. Fire breathing dragons.
Dragons. Hmmmmm Dragons. Now where could they possibly think to put in a ride that ties in with a dragon theme?