Tannerman
Mouseketeer
- Joined
- Sep 5, 2000
Maybe some of you caught this or maybe I missed something, but here's an observation that may have some news/rumors merit. If you watched the Oscars on ABC, you probably saw the "Magic Happens" spot by Disney, the one featuring the guy who gave the girl the glass slipper. Just like the other spots in this campaign, touching and a nice feel-good corporate PR promo by Disney.
Here's what I thought was interesting, however. In previous spots (that I can remember), the tagline of "Magic Happens" appears, and then fades into the Disney logo, with the typeface and all.
HOWEVER, last night, the "Magic Happens" tagline faded into an outline of Mickey's head. Have they done this before? I don't recall it, though I may be wrong.
Do you think this change was made just to be more creative with the spots, OR could this be some sort of rebranding to fight the current copyright extension battle that Disney is facing with Mickey potentially going into public domain. By using the Mickey head more as a logo, they could be trying to say "you can't allow our logo to go into public domain." I know that this defense has been mentioned in various articles on the topic.
What are your thoughts?
Here's what I thought was interesting, however. In previous spots (that I can remember), the tagline of "Magic Happens" appears, and then fades into the Disney logo, with the typeface and all.
HOWEVER, last night, the "Magic Happens" tagline faded into an outline of Mickey's head. Have they done this before? I don't recall it, though I may be wrong.
Do you think this change was made just to be more creative with the spots, OR could this be some sort of rebranding to fight the current copyright extension battle that Disney is facing with Mickey potentially going into public domain. By using the Mickey head more as a logo, they could be trying to say "you can't allow our logo to go into public domain." I know that this defense has been mentioned in various articles on the topic.
What are your thoughts?