Here are some of the concept art drawings that Jerry Brukheimer displayed to the media a couple of weeks ago. You can gauge the difference between the portrayed images and the ones in the attraction at WDW. This film is definitely leaning toward the scary side.
<img src=http://www.picturelist.com/auctions/showimagez.asp?user=lrodk&folder=lrodk&pic=2_01_depp_400.jpg>
<img src=http://www.picturelist.com/auctions/showimagez.asp?user=lrodk&folder=lrodk&pic=1_25cursedpirate_400.jpg>
This is Geoffrey Rushs' Character
<img src=http://www.picturelist.com/auctions/showimagez.asp?user=lrodk&folder=lrodk&pic=1_01geoffreyrush_400.jpg>
<img src=http://www.picturelist.com/auctions/showimagez.asp?user=lrodk&folder=lrodk&pic=2_19moonlightpirate_400.jpg>
<img src=http://www.picturelist.com/auctions/showimagez.asp?user=lrodk&folder=lrodk&pic=Underwater.jpg>
And the movie poster
<img src=http://www.picturelist.com/auctions/showimagez.asp?user=lrodk&folder=lrodk&pic=1808405417p.jpg>
<img src=http://www.picturelist.com/auctions/showimagez.asp?user=lrodk&folder=lrodk&pic=2_01_depp_400.jpg>
<img src=http://www.picturelist.com/auctions/showimagez.asp?user=lrodk&folder=lrodk&pic=1_25cursedpirate_400.jpg>
This is Geoffrey Rushs' Character
<img src=http://www.picturelist.com/auctions/showimagez.asp?user=lrodk&folder=lrodk&pic=1_01geoffreyrush_400.jpg>
<img src=http://www.picturelist.com/auctions/showimagez.asp?user=lrodk&folder=lrodk&pic=2_19moonlightpirate_400.jpg>
<img src=http://www.picturelist.com/auctions/showimagez.asp?user=lrodk&folder=lrodk&pic=Underwater.jpg>
And the movie poster
<img src=http://www.picturelist.com/auctions/showimagez.asp?user=lrodk&folder=lrodk&pic=1808405417p.jpg>