If they were to charge a fee to give resale points "direct status", it would 100% be cheaper than direct. Why would anyone in their right mind go through the hassle of resale AND pay more? They would just go direct.If they did, whatever the fee would not make it cheaper than direct, so, I agree it would be a hefty amount.
I understand Disney wants people to go direct, but what they really want is to earn money. If nobody is going to purchase this upgrade, there is no point in offering it. By offering an upgrade fee that is somewhere between the price of Resale and Direct pricing, people will utilize this service. Disney basically gets free money without having to take on inventory, pay maintenance fees, plus selling commissions to sales people. The resale company does all the work, and Disney still earns a chunk of cash without investing any capital. Its the perfect scenario for them.
Add to that, if the resale restrictions do in fact drive prices down, that just creates more room for Disney to profit from this strategy.
I can see them not offering this on in-market resorts because they don't want to take away sales from themselves. But it makes perfect sense for them to offer this on sold out resorts.