I'm happy to answer your questions as I was the one asking them not long ago!
My first reason is that I love doing albums, sharing albums, helping others learn about scrapbooking and seeing the, get their memories preserved. My second reason, and why I did this with Creative Memories as opposed to one of the other companies out there, is that I love CM products. I truly believe CM makes the best products in scrapbooking and stands behind them. I also love the CM mission of completed albums and artistry being secondary to memory preservation. Plus, I love the idea of establishing great relationships with my clients and offering great customer service (a la Disney!).
Now the why's of going into business right now I can't explain too well...I just felt compelled to do so. After I asked my cmc for info I couldn't sleep at night trying to make the decision. I am a sahm and I'd often look into the future and wonder what I'd be doing with my life when my kids don't need me so much (we do homeschool so I know I have that, but don't feel its fair to the kids to be too focused upon them). And this is a business I can see working for me! I have a vision of being quite successful!
Hope that helps. Feel free to email or pm me if you have more questions.
And thanks so much for the congratulations everyone!