The only reason why people are buying direct is because of the discounts that are making GFV almost the price of resale. The poster below me put out the numbers, GFV accounted for almost 50% of the points sold. There were 0 at multiple resorts. If they start buying all these points back and the resale price climbs short term they're good but when discount ends, which it will when they hit whatever threshold they set, they're going to be holding a bag of points and not collecting dues because they bought them back. That's not a good business strategy because then they'll have to discount another round of direct resorts.