ONLY in store. And no, nothing about this is "no-doubt". Fairly certain yes. Because people have re-assurance from Target on facebook we act like there is no doubt but there are a couple- only like 2 or 3 targets across the country according to people who post on the DIS- whose machines are hard coded to not allow this, so there is literally no way for this to be done at those stores so be aware if you haven't tried it and you simply have horrible luck and have one of those targets. If you are like 99% of us it should work to purchase Disney gift cards in store tomorrow. Other impediments can include a cashier who won't allow you to try (come back when a different shift is on), a manager who limits the amount of Disney you may purchase at one time (just make multiple trips), a manager who has instructed their staff this is not allowed (get those screenshots out and gear up for a fight- or find another Target). [Also, you can use screenshots from Facebook but any manager worth their salt who has decided this is not allowed will simply take your gift card, turn it over, and point out the "This gift card be redeemed for merchandise or services (other than gift cards and prepaid cards) at Target stores in the U.S." term that is printed on the back of the card and then proceed to say what a customer service rep said online doesn't matter. Yep, these are absolute, worst-case scenarios that many of us will not face- but they are possible.