I sort of expect Funko to be one of the first ones out with actual non-Cafe Press style merchandise. They've said in the past, that the can design and produce a Pop in 70 days, and that they had Baby Groot in stores 2 months after the first Guardians movie opened. And there have been comments that Disney is speeding up their normal licensing process for The Mandalorian.
I think it's cool that, in this day and age, Disney was willing to hold off on merchandising because they know how far and deep Star Wars fans will look for spoilers. Either the higher ups had extreme faith in the show, or none at all, lol. After getting burned on Solo merchandise, perhaps they were more willing to wait, vs. if any of the newer movies had taken off merchandise sales wise.