I think they should. We'll be going back to the movies at some point in our lives in the next 12-18 months. Disney owning all that realestate will just help build their brand AND increase the revenue share of their $1-2 billion movies.
Plus, if the model is profitable, you can basically open up a
Disney Store in every location and sell merch. You though they were good at selling merch when you came off a ride? Imagine the sales if Disney could sell them merch coming out of seeing the latest Princess movie for the first time. Current theatres really only make money off of concessions. Disney could add merch sales to those numbers.
Hell, you can add a second tier Disney+ subscription that gives you access to X movies per year. Tie both of those properties together.
Just say'in. Could be a money maker for them.