And on the other side, people expecting to get the same thing Family X got is what has caused a drop in some of the services we all came to love from Disney. Everyone doesn't get the same things at Disney, in all circumstances. It's part of the way they do their business. They give their staff liberties to give special extras here and there. When everyone starts to ask for special extras they just stop them for everyone (see towel animals for a small sample of this).
Now, I'm not saying that I totally disagree that it would have been nice had they continued to offer some sort of extra compensation to anyone who books at CBR during construction. And they might. Like the gift bag folks are seeing. WL gave a cute pin set. As a PP stated, no one is forcing anyone to stay at CBR during construction. Guests have a lot of other resorts, including other mods that sleep 5, to pick from. But taking away the offer for the gift card is not bad customer service. It's just someone came along too late to get the offer. No different than someone who came along too late to book Free Dining, once that offer expires. Offers have expiration dates. Period. Always have, always will. Not bad customer service.