Show me where I said I was proud of it. Agriculture here in the U.S. contributes less than 10% of U.S. greenhouse gasses. That's all of it. Plants, animals for eating, wool production, etc, etc. This contrasts with developing countries where Agriculture's contribution can be quite high. So what we have is absolutely nothing revolutionary. We already have similar products. Further, this is a product that will be sold in a country where it does the least good, and is way too expensive to ever be sold where it could do any real good. Ahhh so now the true aim of this company comes into view. It isn't really to solve global warming. That angle is just a way to guilt trip people into paying way too much for a vanity product that does virtually nothing for what they're trying to guilt trip us about. As for me, the product has way too much sodium for me. So contrary to your lecture, I can't eat Impossible burgers in any significant amounts.
You can eliminate every single farm and ranch animal off the face of the United States and you'll barely be making a scratch in the problem. Here, agriculture's share of the U.S's greenhouse effect is more than tripled by transportation and more than tripled by Electricity production. Industry more than doubles it and Commercial and residential is greater as well. And though livestock is much bigger percentage of the problem in developing countries where they don't have the industry that we do, well this overly expensive fake hamburger isn't going to fit the bill.
Cattle in the U.S. eat grasses for the majority of their existence. The only difference is how they are finished. By the way, grass finished beef is contrary to myth, not more sustainable than grain. In fact it is less sustainable by quite a bit. It takes longer to finish increasing its environmental impact. The fact is, if we finished cattle on pure pasture, we'd require an additional 60 million acres. Wyoming, for comparison, is about 62 million acres. It's so nice to think that if we went back to Farmer Brown and 30 head for all our beef production and ditched grain combines for Ox and plow it would all be bliss. But that just isn't reality.
As for the nutritional benefits of grass fed beef let us just say they are greatly exaggerated. You always hear things like Grass fed beef has more Vitamin A, Vitamin E, omega-3 fatty acids. That is true but the cold hard fact of the matter is you don't eat beef for any of those things. and the differences are insignificant in the grand scheme of things. Let's just take Omega 3 for example.
Your doctor says you need more Omega 3. Do you think he's going to say eat Grass finished beef? It's amount is trivially more than grain finished in the grand scheme of things and neither are a good source of it. He's going to tell you to eat some Salmon.
Another video to shatter the illusion (or delusion) regarding grass feeding. Here's how they make grass pellets.
Mooooooo Dibs on the pellets made from the black glob. Sincerely, Bessie.
And before anyone complains about me using a female name, Yeah I know. But it's still my fave for those particular animals so I use it anyway.
Burger King isn't selling Impossible Whoppers as a substitute for Whoppers because the Impossible Whopper as it is priced now is a loss leader. They're selling them hoping that More families with someone that won't eat meat in them will stop by in effect selling more beef Whoppers, not fewer. And at least in the short term, it appears to be working.