I agree with absolutely everything you say & well-said! I am concerned at the over-theming to movies, though. Nemo in EPCOT, Tiana in New Orleans Square, etc. Here & there is nice, if they choose very carefully, but one of the things I adored about EPCOT was that it was free of much of the branding & was just genius in its own way.
I remember many years ago when Disney realized that many little ones didn't know their most valuable characters, they started showing new Mickey Mouse cartoons on Disney Junior. Et voila! A whole new generation of Disney fans.
This will show my age, but when I was a kid, before home video of any kind, Disney showed an original film in theatres ever 2 weeks over the summer for, I think 2 summers running. "Snow White", "Alice in Wonderland", "Robin Hood" -- all of them. On huge screens & it was a great experience for my sister & me -- & an inexpensive way to spend the summer heat. And I became a Disney fan -- knew all the characters & stories. They need to do something similar to make it an event to watch a Disney movie they want you to re-learn.
Yeah, I'm old!