Hi DISers!
Help me understand. How come so many are bothered by this early SWGE opening?
I mean Disney is only doing what they set out to do. Bring a new theme into the parks.
Now perhaps it's because I'm locked in to certain times I can visit, and late August or any of September isn't it. Also because I'm visiting early June it's not directly or indirectly effecting my trip. Those who are changing dates seem to be doing for early August now. Some even to next year.
I'm not minimizing anyone's feelings as that would be rude.
I'm just at a loss on how come so many awesome DISers are truly mad or upset.
Is it mainly because a lot of you travel in September for the "quieter" time it brings to Disney and now that is null and void?
Thanks to anyone who takes the time to explain.
I think it's a double-edged sword for Disney.
Disney's family-friendly brand and commitment to customer service makes people (like those you're referring to) feel like they are a "family company," and therefore, they should cater to the needs and desires that families have when it comes to booking vacations -- give me what I want and prioritize my trip over all others. People want what they want, and they want Disney to give it to them. I want to be first in line, give me FPs and Rope Drop. I want a better deal on my vacation, give me free dining. Disney does a good job acquiescing to a lot of these demands, but in reality it only adds to the mirage that Disney is putting your needs first.
When, in reality, Disney is a global media/entertainment conglomerate that reports first not to its customers, but to its shareholders. When faced with a decision between doing what's best for "families" and doing what's best for their shareholders, Disney is going to choose the latter every...single...time.
Now, it's in Disney's best interest to serve both, and they do a good job of this most of the time. But if you've been paying attention to Disney and what they've been doing with promos around early fall/late summer (announcing free dining so early, for example) along with the SWGE announcement roll-out, you start to see a very clear pattern -- Disney is very concerned about their year-end numbers, and they're pulling out all stops possible to close out the year really really well.
Who does that benefit? Shareholders. Who does that harm (a little bit)? Families who booked their trips before the SWGE announcement.
Here's the reality -- people are upset that Disney is encroaching on their "slow" time, when the reality is that
Disney doesn't want ANY slow times!! Why would they? This is counter-intuitive to business. So if you book during a slow time and get upset that Disney makes moves to add people to that slow time, you don't understand business, or you have wildly unrealistic expectations about how Disney does and should function.
Take the emotion out of the situation, view it logically and you'll have less heartbreak.
(All said by someone who booked for the week after Labor Day before the SWGE announcement and is still super excited.)