I don't know for certain if they still do it, but Planet Hollywood used to take photos as you entered the restaurant, and that was a photo package that you had to purchase.
Now that I think about it, going back a few years, there was a similar experience at 1900 Park Fare, 'Ohana, Cinderella's Royal Table, and maybe a couple of other restaurants, where you had photos taken on the way in, and then they brought you a package of printed photos during your meal, and offered it up for sale. Those were separate from the Memory Maker (that is not what it was called back then, but I don't recall the name right now). Perhaps that language is there because Planet Hollywood still does that, or the language is just a left over from when the restaurants were selling those photo print packages.