Due to some serious med issues caused by estrogen dominance three years ago, I started looking for good facial moisturizers that weren't full of parabens, phylates, etc. During the search, I gave the NatureWell products a try that I found at Sam's Club. I was impressed enough that I'm still using them. I like the retinol cream for night time and the vitamin C cream for daytime. I had some dark spots on my face that I had just accepted (nothing worked on them.) The vitamin C cream has made them almost completely disappear. They're also reasonably priced for a good amount of product.