I'm probably the biggest WL fan you've ever met and WL is my favorite place on property (yes, place, not just resort).. but the WL camp is likely not going to appreciate my response.
My first stay at WL was as a six year old the year the Lodge opened, in December 1994. I still remember the first time walking into the lobby, and running up the stairs until we reached the door for the club level access. I was in complete awe and have been hooked ever since. I can't count how many times we have stayed at the Lodge.. there were many years growing up where we stayed at WL 6+ times in one year.
Now, 28 years later, I still love the Lodge. Every bit as much. We are booked at WL for my son's 2nd birthday next month and for a week in December. At a minimum, my wife and I take our kids (1 and 5) every year for a week in December for one of our main stays of the year (had to book a CCV studio direct through Disney for December 2020 - requested and ended up getting one of the corner studios with separated living area!) Nothing beats WL at Christmas time. NOTHING! (I had to talk my wife off the ledge a few months back when I was booking our December 2022 trip and she was pushing for the GF, lol). Sure, I also accept that a great deal of my feelings for the WL stems from my nostalgia for the place and all of my memories of growing up there, but it's still objectively awesome.
Now.. for the divisive bit. The Poly is better, objectively. There is a reason that rooms at the Poly start at $633 for a standard view while a room at the WL starts at $439, demanding whopping 44% premium of the WL. They are bigger, and better. The resort is also better. It's all just better. There is also a reason that the Poly rarely offers any AP, FL resident, etc. discounts on their rooms and is always booked out well in advance, even with over 2x the number of rooms vs. WL post CCV annexation . Simply put, they don't need to offer discounts as often, because.. it a better [read 'more desirable' or 'more luxurious' - your pick] resort.
Things have changed a lot in recent years as we've entered the CCV era for WL, which saw the number of rooms available at WL get cut in half, but Disney is still offering a 10% AP discount on WL rooms as of this writing for Early Summer 2022. Things have also changed a lot in the post Iger era for Disney at large. We actually paid rack rate for both our October Poly stay (~$800/night for Marina/Pool view) and our December Wilderness Lodge stay (~$750/night for Courtyard view) in 2021 for the first time, possibly ever. I'm hoping that had more to do with the timing of the WDW 50th Anniversary kickoff than anything else.
Having recently stayed in the newly renovated rooms at each resort, as much as it pains me to say it, I have to conclude that the Poly is better.. or at least I have to accept that, objectively speaking, it will be considered better by the majority of guests.. and not just in terms of the rooms. Whenever I stay at the Poly (or the GF for that matter) I just feel like I am staying at a nicer, more luxurious resort. I almost feel a little out of place at times (being a WL native, lol), like I am getting a taste of what the other half on the other side of the lake (or lagoon, lol) get to live like. It is all just better.
Now... again, for me personally, WL is and will always be my favorite resort. Nothing beats the feeling that walking around that resort give me.. but given the opportunity to stay at the Poly over the WL (and taking the price out of the equation) I will choose the Poly nearly every time. Unless it's December! December is for the Lodge. No matter the price.
... if the cost is a big consideration for you Coronado Springs - Gran Destino Tower offers the most bang for your buck anywhere on property. We loved the tower rooms when we stayed there for one night on the front end of a Poly (DVC points rental) stay in 2020. Three Bridges Bar & Grill and Toledo - Tapas, Steak and Seafood are both amazing and the resort as a whole has always been beautiful (think, Poly-light). Personally the ~$150-$200/night price difference between the WL and CS-GDT is never going to be enough to sway us away from the former to the latter (especially after the 2019 WL room refurb.), but I can certainly understand how it may be for some.