When I rented out points I used a broker, which was super easy, and picked a reservation which wasn't during a high time and wasn't standard view (our points are BWV) because to me, I got $XX a point regardless of when and where I rented them, and it was as easy to rent points for February in a BWV preferred view room - easier than trying to get Standard View in October (!!!! by a lot !!!!) and I'd rather have the in demand times and reservations available to other members.
I think that was EASIEST, but not the most PROFITABLE way to do it.