Just back today from our trip - we went to meet Rafiki in his village and one of the CMs stopped my little boy (covered in Lion Guard clothes) and asked him if he wanted to officially join the Lion Guard. He recited the pledge and she gave him a button. When we met Rafiki and showed him the button, he drew a really cool Kion on his signature page.
The TVs at Rafikis Village play the Lion Guard shorts continuously. Also, the train out to Rafiki has some banners of each of the characters - great surprise for my 4yo. He got a large Fuli in Epcot of all places at the main store next to the water fountain in the center and a Bunga at the stand outside of FOTLK.
Not sure why they don't incorporate this more in AK as they are advertising the show hard on TV. Seems like 30 seconds in FOTLK and a few characters at Rafikis and maybe MK would draw a lot of young fans (and their parents money).