QOTD: Todays question is a suggestion from a fellow poster. Recently runDisney announced "Club runDisney" with different levels. If you were to create this for Disney, what would you change and what price would you put to it? What are you thoughts on the current setup as is?
ATTQOTD: I have not read much about it, but what I have seen is it seems controversial in a way, and in typical Disney style, another money grab perhaps for little benefits.
I do not see this as an actual money grab, more gross incompetence at judging what people want enough to pay for. This has as much value to me as buying the DVC contract that guaranteed you a reservation over a certain race weekend. I am curious to see if they get many takers, and what else they eliminate because of it. The trinkets (jacket, card, magnet), special bib, or a virtual race series are zero value to me. A lounge is a perk I could already pay for but do not. As others do pay for this, they would have to eliminate that option to purchase and associated revenue stream to make it a value. Early purchase to one race is not as nice as early registration for DVC/AP for all races of the weekend so not only do I think they have to eliminate that, I think they could have done better. Upgraded coral placement makes my stomach angry as it is on parr with coral jumping in my mind. I think it will embolden people to feel entitled, cause course chaos and lead to more collisions and accidents as more heels are stepped on, more people go in the grass and find potholes, and more elbows are in the way. Discount pricing is hard to judge as while this can be clearly valued it is not announced.
What do I think would be better for revenue generation? Not a run club, not that what I think they described is a 'club.' I want to pay for a well organized race with course support, a fun shirt (current fail), a chance to run from character to character, a way to encourage my family to be healthy and have fun, and to not have to walk a mile to stand in line to get a beverage or gear check bag. Everything else I want would be better off as an add on, not a group of products.
I would pay some quantity of money to have the option to register closer to race time- charity bibs end up going to people who are willing to pay more closer to the date. That $ does not go to rD. A 10% cost up on the bib two months out from a half is something I think many people would pay. I think they could push this and are starting to do so, but the crush of bibs purchased at the beginning limits my willingness to wait.
Don't make me go to the expo. I realize this cuts into vendor traffic and potential sales. The expo may be fun when I am solo, but not when I have a stroller full of kids I cannot take into the building- I'm not buying anything then either. I would pay a good sum more to be able to legitimately pick up my bib on race morning. The cost of the minnie van to and from the parks (because I am at Disney with kids in a car seat, and we were at DHS and now I have to drag them away and making them leave to go to the hotel to get an expo bus is not worth the Lyft price) is a price I would not bat an eye at.
I have not done the runner retreat, but access to better food and drink is something that sells. Make it better. Make the whole thing better, what do I have to pay to not hear them ramble on about aftershokz for 30 minutes while I freeze/sweat/wishIhadabeverage/wonderifIhavetimetoleavemycoralandgotothebathroom
I also think they could generate money by selling extra cheese with the fervor people express about that substance.