I thought the same thing about ordering online, but Azazie was VERY good, great customer service, well-made dresses (I work part-time as a seamstress and was quite satisfied with the workmanship), exactly as depicted and ordered. I do not believe they subcontract the order to a variety of Chinese workshops, as many companies do. They also do not sell dresses that are copies of the current bridal designer styles, as many of the Chinese companies do and at dirt-cheap prices; they have their own styles and dresses, which seem to run from abound $99-$189 (for bridesmaids dresses). Being able to do an at-home try-on sealed the deal for us.
( I actually learned from reading online that the Chinese companies can promise designer dresses for so little money because they subcontract the order, not just to "businesses" but often to individual workers. If you order 6 dresses, it's possible that they are made by 6 different people, in 6 different locations. Quality can be awful, colors don't match, and returns/customer service doesn't exist. I, too, would be very careful when ordering from many of these companies, and would search online carefully for reviews before ever considering them.)