Valentines has always been a big holiday here. I actually saw Valentine candy in the stores before Christmas! I think it’s all a marketing thing. Any excuse the stores can use to move merchandise, they will. After Valentines it will be President’s Day sales, Easter, Mother’s Day, Father’s Day, July 4th, Labor Day sales, Halloween, and then we’re right back to Black Friday and the Christmas season. There’s never really a period without some holiday related sales going on. It’s all about the money.
If you are fortunate enough to be in a relationship, celebrate the days which mean something to the two of you. Maybe it’s the anniversary of your first date, or the anniversary of the first day you said I love you. Making it personal is what makes it special, much more special than some retail driven holiday.