This:
https://simple.wikipedia.org/wiki/List_of_U.S._state_slogans
says MA is either "Make It Yours" or "The Spirit of America" (from our license plates)
but I like the Thanksgiving one too!
I actually spent some time looking up our old travel slogans this summer because someone gave us a bag of buttons from this 1980s tourism campaign:
and we didn't know what they were from.
For example I've heard in Nebraska it is, Not for everyone. Please correct me if I've heard it wrong.