MommaBerd
DIS Veteran
- Joined
- Jul 5, 2011
Speculation because last year they raised them in February.I just got an email from UT seemingly on speculation, based on historical price increases, that ticket prices may be going up. Mousesavers is echoing this. IS this purely speculation? Or do you think they have inside knowledge that an increase in pricing (OR tiered pricing) is coming?
It's typical to raise prices in the winter.
Hard to predict now because we have no idea what their motivations are with tickets
Typical how? For something like five straight years, they went up in August. Then it was June for several years. It's really only been the last two years that it's been February.
What points to it happening this month is the fact that they haven't raised it _yet_. And they've raised it in a year (+- a week) or less every year since I believe when they came out with the Magic Your Way tickets.
My prediction? 70% likely they go up February 28th, 30% likely February 21st.
So what you're saying is...it's been a recent pattern to raise them in February?
Thanks for setting me straight
But if you give a big increase now, I think people will look and say, "Gee...all this cool stuff is coming next year...we should just wait because it's too expensive to just see what we've already seen...
I don't think Disney could swing a massive increase. Especially given that currently you have a park that has big sections of it closed, we're still waiting for Pandora, promises of new things in the future - and Universal/Comcast is hatching some major plan up the road. BUT, if they are going to scrap MYW and go with tiered/demand pricing like they've already done with Annual Passes, this _might_ be the right time - as long as the low end comes with at least a token decrease, I think the masses might swallow that pill better.
Well how do you define massive? For several years now the price increases have been significant.
I can't imagine they'll go a year without an increase, particularly with attendance still rising. They could go with a smaller percentage increase or if they want to move to tiered pricing (and I think they do) they could partially disguise the price hikes with that.
On single-day tickets, the increases have been in the 5% range for a while. That's not all that large considering inflation, etc. We groan about it every year, but mainly because we don't by single tickets, and the $$ amount on the larger tickets goes up more, even if the percentage is less. We don't say, "Man, it's costing me 4% more for the tickets this year!" we say, "Man, it's costing me $35 more per ticket this year!"
Where is the equilibrium point of falling demand against the AP holders? I have to believe when AP levels drop you will see static price points and likely no action to raise individual tickets.
Boy I would like to think so...
But I think you're overestimating how important annual passes are to them moving forward.
I actually think the era of the annual pass is winding down
Those once in a lifetime or even once ever 5 years people spend a lot more money when they visit so it's better to pack the parks with them.
Yes, that's short term thinking, but we've covered that already. If the market changes, they will suddenly start caring about APs again. And let's be honest... people will probably accept it. It's rather like that bad relationship you can't quite quit.