Peloton Ad

[frog3101]

Has anyone seen the spoof of this where the lady asks for a divorce at the end of the “commercial”. I’m not savvy enough to post a link, but I know Google is everybody’s friend.

 

[bcla]

In terms of unrealistic commercials, I guess there's the one for Dodge where somehow Santa Claus (played by Bill Goldberg) is driving a Dodge that's been converted to a sled. Then he finishes off with a rather un-Santa like "Outta my way!"

The message is just really odd - to basically get out of the way of Santa Claus so he can drive recklessly. Than and the very Jewish Goldberg portraying Santa Claus. Not only that, but I saw his history includes portraying a homicidal Santa Claus in a slasher movie.

 

[TCRAIG]

All I know is - Duluth Trading Co underwear ads are a hoot! 99% of all other ads are awful...

 

[Klayfish]

Of course, exercise has very little to do with weight loss. That’s the crazy myth Coke has been peddling for decades.

Huh??? You're kidding, right? Exercise and nutrition go hand in hand when it comes to health. Yes, the kitchen is very important, but so is exercise.

 

[Wishing on a star]

Yes, there are a lot of people “offended”.
There are many ridiculous stupid ads!!! But they don’t bring this kind of outrage and compel the company to issue an apology.
Seems everybody is just so offended and and angry about every little perceived thing these days. Maybe part of the whole victim mentality?

 

[RedAngie]

This is how it's supposed to be done.

 

[ronandannette]

This is how it's supposed to be done.


View attachment 456701

I’m sending this to DH right now and have visions of sugarplums, electric fry pans and a hand-mixer dancing in my head!! And yes, I’m not above crying (just a little) if that’s what it takes.

 

[RangerPooh]

When I see commercials for high priced items like this (cars, jewelry) I wonder who they are marketing towards? Assuming it's the upper class. It's already been discussed here and in other articles about how much the bike costs in comparison to the average American salary. So clearly there's a whole section of the population that is not the intended audience, even with a payment plan. Then there's the placement of the bike. Yes, I'm going to put the bike in my immaculately cleaned home with floor to ceiling windows, with a prime view for everyone to see.

IMO if they didn't want to be mocked they would have either used someone with a different body or started her fitness goal at the start of her journey so that there was a point. Otherwise we get what has been discussed everywhere: abuse, thin and wanting to be thinner, etc.

 

[FlightlessDuck]

Of course, exercise has very little to do with weight loss. That’s the crazy myth Coke has been peddling for decades.

 

[georgina]

I think most holiday ads are ridiculous. I don't know anyone who buys someone a car for Christmas. I would prefer to pick out my own car, and if DH spent that much money without consulting me it would be a major problem. So I don't care about the Peleton ad, it is not marketed to me, I would never want one. I feel the same about all the diamond jewelry ads, no thanks!

 

[wenrob]

When I see commercials for high priced items like this (cars, jewelry) I wonder who they are marketing towards? Assuming it's the upper class. It's already been discussed here and in other articles about how much the bike costs in comparison to the average American salary. So clearly there's a whole section of the population that is not the intended audience, even with a payment plan. Then there's the placement of the bike. Yes, I'm going to put the bike in my immaculately cleaned home with floor to ceiling windows, with a prime view for everyone to see.

IMO if they didn't want to be mocked they would have either used someone with a different body or started her fitness goal at the start of her journey so that there was a point. Otherwise we get what has been discussed everywhere: abuse, thin and wanting to be thinner, etc.

Is there something wrong with being thin? And how does wanting to be fit equal wanting to be thinner? As BrianL pointed out up thread you don’t just lose weight/get fit and then quit if you want to stay there. You have to work at it every.single.day. and you have to UP YOUR GAME. Which is where a $2,000 exercise bike and subscription workout program might come in. It’s something a husband would presumably know about his wife.

I ask again, if the wife bought the husband this bike would people have the same kind of reaction?

 

[Snowflakey]

I see nothing wrong. You got an awesome exercise bike. If we're being honest here, I'm a bit jealous at how healthy you are - ha ha. I see nothing wrong with wanting to be healthy! Time to dust off that tread mill of mine. Well,,,,,,,,,,,,,,,,maybe after the holidays

 

[Kaleidodad]

Has anyone seen the spoof of this where the lady asks for a divorce at the end of the “commercial”. I’m not savvy enough to post a link, but I know Google is everybody’s friend.

https://twitter.com/x/status/1201610153549848580

 

[luvsJack]

I think most holiday ads are ridiculous. I don't know anyone who buys someone a car for Christmas. I would prefer to pick out my own car, and if DH spent that much money without consulting me it would be a major problem. So I don't care about the Peleton ad, it is not marketed to me, I would never want one. I feel the same about all the diamond jewelry ads, no thanks!

I always thought the car ads were silly. I thought "no one buys someone a new car for Christmas". But SIL started selling cars right before Christmas last year and their dealership did amazing business during the Christmas holidays. Some of it was people using their Christmas or year end bonuses to get themselves a car but he was quite surprised at the people that were buying someone (usually a spouse) a car for Christmas. As in a surprise gift. They even delivered a few of them on Christmas eve.

 

[luvsJack]

When I see commercials for high priced items like this (cars, jewelry) I wonder who they are marketing towards? Assuming it's the upper class. It's already been discussed here and in other articles about how much the bike costs in comparison to the average American salary. So clearly there's a whole section of the population that is not the intended audience, even with a payment plan. Then there's the placement of the bike. Yes, I'm going to put the bike in my immaculately cleaned home with floor to ceiling windows, with a prime view for everyone to see.

IMO if they didn't want to be mocked they would have either used someone with a different body or started her fitness goal at the start of her journey so that there was a point. Otherwise we get what has been discussed everywhere: abuse, thin and wanting to be thinner, etc.

This isn't the only ad that has the bike placed like that. The ones with the guys using them does the same thing.

DD and I were talking about this ad this morning. She loves taking spin classes and would be over the moon if SIL got her one of these (she is already thin so not trying to lose weight. She likes to stay in shape).

Just because the person in the commercial is thin doesn't mean she is where she wants to be in fitness. So this may be the start of her journey.

 

[Searc]

I think most holiday ads are ridiculous. I don't know anyone who buys someone a car for Christmas. I would prefer to pick out my own car, and if DH spent that much money without consulting me it would be a major problem. So I don't care about the Peleton ad, it is not marketed to me, I would never want one. I feel the same about all the diamond jewelry ads, no thanks!

My son is a new car salesman for Acura. People are buying cars for Christmas.

 

[Hikergirl]

When I see commercials for high priced items like this (cars, jewelry) I wonder who they are marketing towards? Assuming it's the upper class. It's already been discussed here and in other articles about how much the bike costs in comparison to the average American salary. So clearly there's a whole section of the population that is not the intended audience, even with a payment plan. Then there's the placement of the bike. Yes, I'm going to put the bike in my immaculately cleaned home with floor to ceiling windows, with a prime view for everyone to see.

IMO if they didn't want to be mocked they would have either used someone with a different body or started her fitness goal at the start of her journey so that there was a point. Otherwise we get what has been discussed everywhere: abuse, thin and wanting to be thinner, etc.

This is clearly marketed to people of a certain income bracket who already live a healthy lifestyle.
You do understand that being fit, and thin and staying that way is important to people, even if they aren't overweight or struggling to lose weight right? Peloton is marketing to them with this commercial, if you are the type of person who would mock that then you are not their customer. Planet Fitness $10 a month is probably more your speed.

 

[skyblue17]

https://twitter.com/x/status/1201610153549848580

Ha, this also reminded me that the song in the ad is Taj Bachman's 1999 hit "She's So High," which might actually be the most ridiculous part of the whole thing!

 

[BostonEd]

How? A woman wants a gift. She is given a gift. She makes a video to show the changes in her life over the year with the bike. SHE is proud of HERSELF and the changes she has made. So how is this sexist?

You're overthinking it. The commercial objectifies a woman's body to sell a product.

 

[Klayfish]

You're overthinking it. The commercial objectifies a woman's body to sell a product.

Actually, I'd argue that you're overthinking it. I don't see that viewpoint one bit. As PP said, she gets an exercise bike. Makes a video of her journey and is proud of the results. Don't see a shred of objectification in there. Why couldn't she be proud of how she looks anyway?