We just did this in July and I must say I loved it more than I ever thought I would! Yes, it definitely seemed less than an hour but it was long enough that my DD7 felt very special. She loved every second of it and her fairy godmother really did a wonderful job of talking to her and engaging her! We brought our own dress which they allowed us to put on in the same dressing room you see in the video. I had folded it carefully into a large ziploc bag which made it easy to carry. I'm in the minority in that I'm happy they don't super gel/spray the hair any more! My DD opted to have the bun on top with hair down in the back (just like Belle!) and it stayed beautifully all night but when I took her hair down before bed, her hair was soft and easy to comb. I do understand that others may want it to last for days but my DD would not have slept well like that so it worked perfectly for us. The best part was watching my daughter absolutely beam during the whole process and the rest of the day/evening as so many CMs and people in general addressed her as princess and made a fuss over her!