Couple DAK related articles. Sure makes it seem like rides and not animals are in the parks future.
rohde
weiss
rohde
weiss
Animal Kingdom may start to see some after-dark action such as private parties or themed entertainment events. Lighting fixtures now dot the park, which traditionally has closed at sunset. Says Disney's Potrock, "Right now we do special events in the other parks. We're trying to figure out what's right for Animal Kingdom."
Unlike Disney's other three Orlando theme parks, Animal Kingdom's appeal has hinged on its decidedly low-tech offerings: the chance to glimpse wildlife in a natural setting. However, although Disney does not release attendance figures, Amusement Business magazine estimates Animal Kingdom's 2001 attendance at 7.7 million, the lowest of the Florida parks.
That's one reason behind Disney's decision to inject a little thrill ride technology into the park. Newly unveiled is Chester & Hester's Dino-Rama, which features a smaller-scale roller coaster called Primeval Whirl. In a departure from Disney's 50-year tradition of creating its own custom-built system, the ride uses "off-the-shelf" technology.
It's part of a second phase for the park's DinoLand U.S.A., which employs a roadside carnival theme. The technology appears to be working. Weiss credits the new area for extending the length of stay for Animal Kingdom visitors.
Joe Rohde, the vice president of Walt Disney Imagineering who spearheaded the design of Animal Kingdom, also was bullish on the new rides. "This is what we need more of," Rohde says, "More big excitement, things that move and go fast. Big ideas. Kinetics."
Rohde would not comment on specific expansion plans, such as a rumored gigantic indoor roller coaster with a fire-breathing, audio animatronic dragon and a unicorn-themed dark ride offering a tamer experience. "We design new things and then we present them, and then we do them over again." As for future plans, Rohde says, "We have 70 acres to expand into and plenty of ideas for the space."
Seems pretty obvious. Did they really think people wouldnt give them a try. Lets hope they dont read too much into the results other than people do want more to do.Q: What's next here in Animal Kingdom? A: I don't think we know exactly what's next. We're really focused on Chester & Hester's Dino-Rama. We found out over Easter and spring break that it really did extend guest length-of-stay and ride-per-capita in the park, and that was a good thing. Animal Kingdom's length of stay is still shorter than the other parks, and we want to continue to look at that.