Here's the thing: The location, the atmosphere and the characters are the real perks for this race. It has been magical for years without those things, otherwise other people would not be freaking out about signing up. It would be nice if Disney started loading down runners with other things, but it is not just 60,000 people. It is at least 5 times that amount because they don't hold one race per year. I can't even imagine the amount of money it would cost to run one of their races because, no doubt, those costs would be passed on to the runners. I don't want to pay more money because someone else wants a nice bag or 6 choices of food at the end. Granted, with enough fussing, they may include these things and the price will go up for everyone who chooses to participate. Like it or not.
In the end, Disney can't make it magical for everyone, no matter what their marketing department advertises. You have the "chocolate milk people vs the lactose intolerant" people (me
); The "gluten free vs the where's my bagel" people; the "can't take off of work to pick up my bib" people; the "give me a medal even though I didn't finish "people; the "I should get a medal instead of a medallion" people; the "It's not fair that they don't have my size shirt even though I showed up on the third day of the expo" people, etc. It is just crazy...and human.
Ultimately, Disney owes everyone a well executed race event, a t-shirt and, when you finish, a medal, in an environment that can not be duplicated by anyone else. The magic is getting to the starting line and celebrating your accomplishment with your family and friends at
Disneyland or Disney World.