Look, you are right, the guys on the front line usually can't make the business decisions, but, if there is GOOD management, they are oftened listened to because they are the ones that hear from the customers on a daily basis. Do you know how much companies spend to find out what their customers are actually thinking?
Now, all managers have to make the decisions as to whether the people who are screaming the loudest actually represent a large percentage of their total audience or if they are the screwy 1 percent. However, people on this board are evangelists. They aren't asking for the parks to stay open 7 nights a week. They are asking for one night a week. I can hear the posts now, even in the Disney forums.
(Crude but representative.)
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How is this itinerary? Friday night Epcot, Saturday, MK, Sunday MGM, Monday Epcot.
Response: Since you have Epcot twice, you might want to try out Universal on Friday night. They stay open until 11 and even have fireworks!
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If you commit to this program long enough, it can make newspapers and guide books. Consistency is what brings results because it takes a while for it to seep into the consciousness. However, with Evanglists and the Internet, the time could be substantially reduced.
Any successful program takes many legs to make sure it actually stands. Universal marketing falls somewhat short consistently. I always receive my annual pass newsletter AFTER a major event highlighted in the newsletter has passed. Programs aren't consistent, they change every few months.
Read the Harvard Business Review about how to gain market share in a down market. There are multiple ways to gain market share when you competitors are all contracting.
Look, I'm not a neophyte about this stuff. I worked at ZD, was head of ZDNet on CompuServe and ZDU. I was VP at FamilyEducation.com. I'm familiar with what online communities can do and that you have to guard against the danger of a few zealots. What I am proposing in no way qualifies. The only drawback that I see is that the idea isn't getting to the top where some action and some coordination might be taken. (Although, if this doesn't get the full backup of marketing and the committment for time, then it won't work.)
If what IOTech says is true, and this will only appeal to 20 people on a Friday night, I would ask where he gets his projections.
Katherine
(P.S. I just want to thank all of the Universal folks who actually spend time on the boards and give the good advice. Your participation is invaluable and adds tons. Please don't take this as criticism of you or what you do! Please take this as well-meaning criticism of some Universal policies because I would like these parks to grow! Analytical conflict actually strengthens products because no one person has all of the information or the management style needed to make truly informed decisions. By debating, the final result is usually stronger. (See Dr. Ichak Adizes for the best thoughts on the proper way to do this. ) One more thing, I realize that I don't have the numbers needed to make a truly informed decision, but by observation, I would be willing to invest the time and effort to discover if there is merit.)