Peloton Ad

[BostonEd]

It's not a "viewpoint" it is actually what they did to sell the product.

 

[Wishing on a star]

"Objectifying a woman's body" , to show a woman using the fitness product as it is intended.
What?
Are you even serious?
Or, just stirring the pot?

Talk about a victim mentality and unwarranted moral outrage....

Now, those old Hardee's commercials with the well endowed half-covered woman, eating the burger like it was some kind of ****** experience. Maybe. But, this? Ummmm not even close.

 

[Klayfish]

It's not a "viewpoint" it is actually what they did to sell the product.

According to who? You? Peleton?

 

[RamblingMad]

Huh??? You're kidding, right? Exercise and nutrition go hand in hand when it comes to health. Yes, the kitchen is very important, but so is exercise.

Not really. You have to do a whole lot of exercise to offset food. If this really worked, you wouldn’t have anybody in high school obese since they’re doing gym class every day.

It’s great for strength and your heart. Does nothing really for weight loss.

 

[wenrob]

It's not a "viewpoint" it is actually what they did to sell the product.

Would you like to explain how? And I believe you were the first poster I asked how would you see this ad had it been the wife buying the bike for the husband. If you would see that differently, why?

 

[Klayfish]

Not really. You have to do a whole lot of exercise to offset food. If this really worked, you wouldn’t have anybody in high school obese since they’re doing gym class every day.

It’s great for strength and your heart. Does nothing really for weight loss.

Wow, this is all wrong on so many levels, I wouldn't even know where to start. I almost think you're just trolling. And, FYI, the number on the scale is not a good indicator of health...

 

[wenrob]

Actually, I'd argue that you're overthinking it. I don't see that viewpoint one bit. As PP said, she gets an exercise bike. Makes a video of her journey and is proud of the results. Don't see a shred of objectification in there. Why couldn't she be proud of how she looks anyway?

Right? There seems to be the assumption that a woman can’t possibly be happy with her body or heaven forbid want to be fit and have a healthy lifestyle.

 

[bcla]

Not really. You have to do a whole lot of exercise to offset food. If this really worked, you wouldn’t have anybody in high school obese since they’re doing gym class every day.

It’s great for strength and your heart. Does nothing really for weight loss.

Depends on how much exercise. Doing a gym workout during a lunch break isn't going to mean that much for weight loss. However, I remember doing 3-4 hour bike rides or sometimes playing pickup games for almost 3 hours straight. Of course that was in my 20s or 30s.

I met a few college athletes. They tended to eat a lot of junk food and fast food. They could do that because they were getting a workout practicing 2-3 hours a day.

 

[Mackenzie Click-Mickelson]

Actually, I'd argue that you're overthinking it. I don't see that viewpoint one bit. As PP said, she gets an exercise bike. Makes a video of her journey and is proud of the results. Don't see a shred of objectification in there. Why couldn't she be proud of how she looks anyway?

I think attractive people sell things, but we've already covered that aspect on this thread.

BUT I also think that one can ignore what the actress even looks like and just see it as someone who has a goal (whatever that goal is because we're not told that in the ad) and sticks with it seemingly day after day and in the end appears to be quite proud of their accomplisment, reflects on the time/dedication spent and grateful for the person who helped out with that goal (assuming that's pointing to the gifting of the bike in the first place).

*And yeah..that could be totally overthinking that ad lol but it's another way to look at it.

 

[bcla]

I always thought the car ads were silly. I thought "no one buys someone a new car for Christmas". But SIL started selling cars right before Christmas last year and their dealership did amazing business during the Christmas holidays. Some of it was people using their Christmas or year end bonuses to get themselves a car but he was quite surprised at the people that were buying someone (usually a spouse) a car for Christmas. As in a surprise gift. They even delivered a few of them on Christmas eve.

Part of it might be special incentives or special financing. And from what I recall, all the finance managers I talked to hated special financing. They required "dealer participation" which the finance managers told me meant they had to do the paperwork but didn't get a commission. Another one talked me into a loan from a bank, even though it would have theoretically cost me more if I had just made regular payments. They had a deal where one could choose the special financing or cash back. If I paid it off early (which I did in less than a year), the cash back would have made it cheaper.

But yeah - selling cars is a weird business.

 

[skyblue17]

Would you like to explain how? And I believe you were the first poster I asked how would you see this ad had it been the wife buying the bike for the husband. If you would see that differently, why?

I'll answer the wife-for-husband thing with this, and this is my opinion only and I note that not every family handles purchases this way.

This should be a FAMILY decision purchase. Is she the only one using the bike? He probably uses it too, no? It's not like they each have their own. Did he buy because he wanted her to have it, or did he buy it to also justify having one for himself? Why, instead of this being a holiday gift, can't this be a purchase that is discussed and agreed upon as something they can add to the household. It's not like he bought her an InstaPot, he bought her an expensive piece of equipment that requires commitment to justify the cost and will require additional costs to continue to use as designed. I think I'd be annoyed by a purchase like this because if I said I wanted it, why are waiting til Christmas to be surprised by it when we can mutually agree it's a good gift for both of us and that we're both on board with this investment. But I also recognize that for the intended market, the cost might be a drop in the bucket and not worth considering to the point that I am.

But it goes both ways for me. Surprising someone with an expensive, commitment-required device is weird without prior discussion. That's without the potential commentary on the "need" for the product, because if you think your partner needs to work on something, hopefully there's been open conversation about that before dropping 2K on it.

 

[mrodgers]

My husband once gave me a Black & Decker tub scrubber for Christmas. My friends and family thought that was a terrible gift. The man gave me exactly what I wanted - I loved that gift (and I was glad I didn't buy it because it didn't work). If that girl wants a Peloton then I say give it to her - she obviously wants it.

Bought my wife an exercise bike for Christmas one year. Had to, she was standing in the store pointing at it saying, "This is the one I want."

Also bought her a Shark steam mop for her birthday. That she didn't ask for, but when I heard my 6 year old daughter yelling from the other aisle in Kmart, "Dad! We have to get this for mom, it's the best! I saw it on TV!" I had to buy it, LOL. And that daughter is now 15 years old and the (ex)wife just replaced that steam mop this summer.

 

[Klayfish]

Doing a gym workout during a lunch break isn't going to mean that much for weight loss.

More bad info. A gym workout at lunch 100% can do a ton for healthy body composition. Without a doubt.

There is such a lack of understanding of health and fitness, it's no surprise stuff like this comes up.

 

[skyblue17]

Bought my wife an exercise bike for Christmas one year. Had to, she was standing in the store pointing at it saying, "This is the one I want."

See, this is another thing I find annoying about the ad! If she DID do this, and there's nothing wrong with that!, then leading her into the room with her eyes covered is so annoying! "Here, honey, I'm going to surprise you with something you were super obvious about wanting! Aren't you SO SURPRISED?!" No! Surprise me with something that I didn't hand to you!

 

[Wishing on a star]

It says a lot that anybody still thinks that kids, especially high school teenagers, get meaningful PE or exercise in (most of) today's schools. (or by sitting at home on their devices for hours outside of school)
Just isn't true. Again, agenda or simple trolling over the facts.

Having said that, I think it is time for me to just disregard this poster's comments and walk away.
Hey, walking is good exercise!!!

And I have been here on the DIS to much anyway. I have more fun and positive Christmas things to focus on!!!

 

[mjkacmom]

Not really. You have to do a whole lot of exercise to offset food. If this really worked, you wouldn’t have anybody in high school obese since they’re doing gym class every day.

It’s great for strength and your heart. Does nothing really for weight loss.

Disagree! I eat almost the same amount daily, but if I don’t get on the treadmill, the pounds come quickly. Dd18 was a competitive irish dancer plus ran track/xc in high school, ate anything and everything and was still underweight. Dropped dance, got to a healthy weight. Went to college and is doing club track, only 3 or 4 days a week, plus dance once a week, and is seeing a nutritionist weekly, because the decrease in exercise caused her to gain weight. It’s calories in/calories out, plus muscle burns more calories than fat.

 

[Kennywood]

The commercial offends you? How cute! Now, be a good girl and go make me a sandwich.

 

[wenrob]

I'll answer the wife-for-husband thing with this, and this is my opinion only and I note that not every family handles purchases this way.

This should be a FAMILY decision purchase. Is she the only one using the bike? He probably uses it too, no? It's not like they each have their own. Did he buy because he wanted her to have it, or did he buy it to also justify having one for himself? Why, instead of this being a holiday gift, can't this be a purchase that is discussed and agreed upon as something they can add to the household. It's not like he bought her an InstaPot, he bought her an expensive piece of equipment that requires commitment to justify the cost and will require additional costs to continue to use as designed. I think I'd be annoyed by a purchase like this because if I said I wanted it, why are waiting til Christmas to be surprised by it when we can mutually agree it's a good gift for both of us and that we're both on board with this investment. But I also recognize that for the intended market, the cost might be a drop in the bucket and not worth considering to the point that I am.

But it goes both ways for me. Surprising someone with an expensive, commitment-required device is weird without prior discussion. That's without the potential commentary on the "need" for the product, because if you think your partner needs to work on something, hopefully there's been open conversation about that before dropping 2K on it.

That doesn’t really answer the question I’m asking. I do get your point of view though. My DH once wanted surprise me with a high dollar stereo system and I put the kabosh on that when I found out. People seem outraged that a man would buy his wife an exercise bike implying all sorts of negative things. They don’t seem worked up over the price. I want to know if all those negative things would be assumed or implied if it were a man receiving the bike from his wife. (Let’s just assume they can afford a surprise like that)

Bought my wife an exercise bike for Christmas one year. Had to, she was standing in the store pointing at it saying, "This is the one I want."

Also bought her a Shark steam mop for her birthday. That she didn't ask for, but when I heard my 6 year old daughter yelling from the other aisle in Kmart, "Dad! We have to get this for mom, it's the best! I saw it on TV!" I had to buy it, LOL. And that daughter is now 15 years old and the (ex)wife just replaced that steam mop this summer.

One year my DH bought me a DustBuster. I had toddler twins. I jumped up and kissed him. I maintain to this day that’s one of the best gifts I’ve ever received. When it finally crapped out about ten years later I bought another one.

 

[Wishing on a star]

I will say this right quickly, before I move on...
I can easily see how an expensive and upscale gift, like a Peloton, might be seen as a surprise.
Some people are big on surprises!!! There have been many threads here on the DIS that bring that up.
Def. NOT me. But that is just me. I won't begin to assume or speak for or judge others.

And, now this is being disected as to whether it should be 'family' purchase.
Ohhhh Jeezzz!!!!!
I am outa here!

 

[Klayfish]

Disagree! I eat almost the same amount daily, but if I don’t get on the treadmill, the pounds come quickly. Dd18 was a competitive irish dancer plus ran track/xc in high school, ate anything and everything and was still underweight. Dropped dance, got to a healthy weight. Went to college and is doing club track, only 3 or 4 days a week, plus dance once a week, and is seeing a nutritionist weekly, because the decrease in exercise caused her to gain weight. It’s calories in/calories out, plus muscle burns more calories than fat.

Yep. All exercise is good exercise, generally speaking. I wouldn't buy a Peleton anyway, as like I said I'm not a fan of cardio only. It's a really good way to get what's called "skinny fat". You physically look skinny, but have an unhealthy high body fat %. Doing nothing but cardio requires a specific nutrition regiment that most people don't do. Therefore, they wind up burning muscle, not fat.