Have you been on
DCL? I won't argue that it is more expensive than some cruise lines, but it isn't super-expensive by any means. And it offers a greater variety of things for families to do than other cruise lines. If you want to get on the ship and gamble or drink, there are definitely cheaper options. But if you want to enjoy things with your family, you would be hard pressed to have a better experience than DCL, and I might argue that you can't do it for much less.
We've been on several different lines over the last 15 years, and most of them charge extra per meal if you want anything other than the buffet, not so with DCL. We had amazing food (with great entertainment during hte meals) for nothing more than we paid to be on the boat. On NCL and Princess, we had to pay $15-25 per person per meal for anyhting other than the buffet. That added up quick, and cost more than our DCL in the end. And, DCL catered to all age groups of our kids, whereas our kids were bored quite often on the other ships. We travel with 3 families with 7 kids spreading across 10 years, so we have a decent sense of what the groups are going to enjoy. For families, DCL ended up being the cheapest once all costs were taken into account.
Just because the initial price is higher, doesn't mean the cost is higher. Bringing this back to the Star Wars resort, if you are including everything, you have a huge variation of possibilities. Are you going to staff it and boutique it like GF? Than I would expect $1,000 per night, but if they are going the next step and including everything, then I would guess $2,000 per person is the ballpark. Look at what couples spend for other all-inclusive weekend getaways. $5,000 might be pushing it, but $3-4,000 and I bet they stay booked years in advance.