So we decided that once we figured out which peanut butters we liked most, we would try to scientifically construct the perfect PBJ sandwich, one that was perfectly balanced, with the proper ratio of bread to peanut butter to jelly.
The four regular creamy peanut butters we tried were
- Jif
- Reese's
- 365 Organic (the Whole Foods house brand)
- Skippy
We searched high and low for Peter Pan in Manhattan but could not find it.
Interestingly, the
365 Organic was cheaper than the other three.
More important, it was the best-tasting peanut butter in the bunch. It had the freshest peanut taste and seemed to us as if it had less sugar and more salt than the others. Jif was the second place finisher. It had the smoothest texture and the most pleasant mouthfeel. It stuck to our mouths a little less than the others. Adam Kuban, Serious Eats's managing editor, sheepishly admitted that he liked the Reese's peanut butter as much as Jif, if not quite as much as 365.