There seems to be a Disney tax on this one as well since the price-per-brick aint fantastic[1], but I figure at ~3000 pieces that's probably a 12 hour build for an average person. That's about $30 an hour, which isn't *totally* nuts when compared to some forms of entertainment. At $280 this would have been a decent enough deal if
Lego is your thing, and a couple of years back I'd have been all over this as a daddy/daughter project. $330 is pushing it though.
That said. It will sell. They moved the $800 Millennium Falcons, so... Just like Disney proper: we all ask "who would pay that" then watch the lines form.
[1] ignoring the fact that the average price-per-brick is already hard to justify unless their ABS contains unobtainium, and the dyes are synthesized from unicorn tears maybe HP inkjet printer ink.