Peloton Ad

[bcla]

Cardio is not the same as resistance training.

Gravity is resistance to some degree.

 

[soccerdad72]

That always seems kind of weird. I've recently seen re-airing of a particular GMC ad.

There's a new ad out now (I forget if it's also for GMC, though) - where the guy whistles and a puppy comes running through the snow, then the girl whistles and an SUV comes crashing through the snow. It's actually worse than the two truck ad, if you can believe it.

ETA a link: https://www.ispot.tv/ad/Zqwm/gmc-sierra-puppy-t1

 

[bcla]

Ahh yes the old "I'm giving us a car payment for Christmas ads." Those are always the worst.

He could be a trust fund baby. I mean - how else can someone that young afford a house that expensive? But yeah - I get that it's unrealistic and probably meant either for older people who want to associate with youthfulness or for younger people who aspire to upward mobility.

 

[Klayfish]

Gravity is resistance to some degree.

Uh, that's a REALLLLY big stretch.

 

[Kestryl]

If my husband spent $2000 on a gift- even if it was something that I wanted- we would be having a serious discussion with a financial planner on making smart choices.

 

[Klayfish]

The most annoying thing about the ad to me is how it ties into the ridiculous "influencer" lifestyle. That's why she's recording everything (and making her "instagram husband" review her videos), and that's why she's nervous, because now she will have to live up to her followers' expectations. Influencers, man, ugh.

Ah, OK, guess I really am simple. I'd have never seen that angle. I'm not into social media or stuff like that. When I watched that ad I simply see a woman who is nervous about starting a new exercise routine, goes through the normal challenges of getting into it (such as getting up at 6am) and then being very appreciative of how she really enjoys exercising and how much better she feels one year later...and she is documenting the journey, just like people keep exercise logs. Told ya I was simple.

 

[Mackenzie Click-Mickelson]

I don't see anything wrong with the ad but I do understand how it could have come off. A very simple easy way to convey context is to have a split second devoted to a tiny background. As easy as her looking at an advertisement for Peloton (like in a magazine or something) or briefly mentioning something. She can still be surprised that she actually got it

IRL we can probably say there at least some people who might truly be happy with the surprise gift of exercise equipment and see no ulterior motive behind it, no thinking of this or that. But in the sense of public advertisement towards people that kind of thing might go over better to show the recipient was already wanting it. JMO.

 

[Mackenzie Click-Mickelson]

The most annoying thing about the ad to me is how it ties into the ridiculous "influencer" lifestyle. That's why she's recording everything (and making her "instagram husband" review her videos), and that's why she's nervous, because now she will have to live up to her followers' expectations. Influencers, man, ugh.

Have you seen commercials for The MIRROR? To me the whole product screams influencer, youtuber, live-streamer lifestyle.

 

[Mackenzie Click-Mickelson]

It's a weird ad, no doubt. What is she afraid of? Is the bike sentient or something?!

Also, if they really wanted to ramp up that it can be a life-changing hobby, whether it be for weight loss or getting fit, then they should have casted someone else. It's really hard to buy that someone who is clearly fit and thin would be nervous about introducing a workout routine into their life.

But my guess is that they only want to attract people who would actually spend that kind of money on workout equipment, so what most of us plebs think of it doesn't really matter. Except for the 10% drop in the stock, that is!

I think pretty much all fitness related things have what we perceive as fit, athletic, and yes attractive people on it. My guess is if it didn't sell so well with that forumla it would change. As is I think many people psychologically use them as "I want to be look like them so if I buy this and do this I just might". In reality genetics, body structure, individual eating habits, stressors in one's life and so much more play a role into how 'fit' we may look. That doesn't stop many of our brains from thinking we can look like the person on the ad or workout video and buy said product or video.

One of my fav work out video systems (8 discs total) shows fairly fit women in the actual workout portion but it does show 3 different levels of people to watch--beginner, intermediate and expert and focus on quality (including proper posture/positions) not quantity (meaning how many sets). That alone made me buy it because I could see myself following along as opposed to being some expert going at breakneck speed on day 1 that many products seem to show.

 

[Moliphino]

My husband got me a $3500 treadmill for Christmas right before my twins were born. With my other kids, I had gym memberships, but schlepping 5 kids under the age of 7 didn’t sound feasible. I’ve had it for almost 17 years and still use it.

With 17 years of use it sounds like it was worth the money. The Peloton has an additional $480 a year in the subscription cost, though.
I'm the cheapskate who buys a $90 elliptical off of Amazon. It's terrible and I hate it, but I did get a few years of use out of it.

 

[RamblingMad]

Peloton Christmas Ad mocked as sexist

Thoughts? Me? I'd love a Peloton for Christmas so I see no problem with the ad. I'd also take a Lexus. I don't need to pick it out! lol

The "outrage" also overlooks the possibility that it is what she "wanted" for Christmas.

Have you seen Black Mirror? The comparisons are creepy.

 

[AP1209]

The ad is wierd. I don't think it's sexist and I don't see a problem with skinny person getting exercise equipment for Christmas or whatever. I don't know what it was about the ad. When I saw it for the first time a couple of weeks ago before it blew up on social media I thought it was odd.

 

[Klayfish]

Have you seen commercials for The MIRROR? To me the whole product screams influencer, youtuber, live-streamer lifestyle.

I'm all for people getting into shape, I think it's wonderful. However, I do have to say those things seem a bit odd to me. As if you couldn't put a YouTube video on an look in a regular mirror?

 

[Mackenzie Click-Mickelson]

I'm all for people getting into shape, I think it's wonderful. However, I do have to say those things seem a bit odd to me. As if you couldn't put a YouTube video on an look in a regular mirror?

You could but then you couldn't real time compete with your friends .

But I think it appeals to those who are into those kinds of things already-those who livestream a lot, those who youtube a lot, those into selfies a lot, those who like to put out there for others to see this and that.

 

[RedAngie]

That always seems kind of weird. I've recently seen re-airing of a particular GMC ad.

First of all, who the heck dresses like that at home like they're ready to go clubbing? Also, that driveway looks spotless. And finally if they can afford a house like that why a GMC Denali and not a Porsche Cayenne?

I immediately thought of this car ad when I saw the Peloton one.

At least the husband in the Peloton ad doesn't seem to be a much of a douchebag as the GMC tool.

 

[bcla]

I immediately thought of this car ad when I saw the Peloton one.

At least the husband in the Peloton ad doesn't seem to be a much of a douchebag as the GMC tool.

The house itself just seems too perfect. Almost nothing in the kitchen other than a coffee mug and a fruit basket. No TV in the living room. And at least 50 ft of holiday bunting along the wall?

 

[Mackenzie Click-Mickelson]

The house itself just seems too perfect. Almost nothing in the kitchen other than a coffee mug and a fruit basket. No TV in the living room. And at least 50 ft of holiday bunting along the wall?

I always find it interesting when they do those types of 'gifting' commercials but have two different colors. Yeah you're showing off a color. But then you show a guy who automatically wants black and assumes his wife will want the red. But then again car commericals (as many different types) pull from stereotypes to sell their product.

 

[wvjules]

I surprised peloton gal did something 5 days in a row. I’m good for 3 days, maybe. lol

 

[Hikergirl]

How is it sexist? Because a man gave it to his wife? Because an already thin woman gets an exercise bike? Women shouldn’t be perceived as wanting to get in shape? What? How would you feel if the wife was giving it to husband?

I suspect you aren't going to an actual answer because there is absolutely nothing sexist about it.

A couple Christmases ago dh got me a bunch of exercise stuff (weights, resistance bands, other stuff that I can't remember but no big equipment). I never asked him for it, but it was a very thoughtful gift. He knew I was trying to stick to a healthy lifestyle. I was thin and wanted to stay that way.
I would have been over the moon if he got me a Peleton. Maybe if he did I would still be the same weight I was that Christmas

 

[Klayfish]

I immediately thought of this car ad when I saw the Peloton one.

At least the husband in the Peloton ad doesn't seem to be a much of a douchebag as the GMC tool.

All those Xmas car ads are funny. The car is in the driveway with snow all around. Yet, the car is completely uncovered and there are no tire tracks anywhere. C'mon...show it in true nor'easter area style. Top of the car has slush all over it and the lower half is caked in dried road salt.