Per the suggestion of a friend, I started following Marvel Studios on Twitter a couple weeks ago and set up alerts for them, under the presumption that would be a sure-fire way to know when tix went on sale.
This morning at 7am I was sitting in my car in my work parking lot sending an email to a tire company regarding a warranty claim. Normally I’d have been inside and in an area where cell phones are not allowed but I guess it was meant to be because right as I was turning the car off to head inside I got the alert that tickets were on sale via their twitter feed. I hopped on to the local (pseudo)IMAX theater site and snagged tix for my family for Friday night. The theater has reserved seating and nearly all the best seats were gone in literally less than 30 seconds. I purchased the tickets, then pulled up the seating options again just to see if others had sold in that time and the theater was sold out aside from a couple random seats. Scored mine just in time!