At times like this, I think of an old story about
Disneyland. It was something like - After Disneyland opened, someone realized they were losing money on the programs / guidebooks. I think it cost them $.25 to make the guidebook that they sold for $.10. Someone pointed this out to Walt Disney and suggested they raise the price. Walt said no, because those guidebooks were going to be great advertising for the park. People would see them on their neighbors' coffee tables and want to visit.
I don't keep a brochure at the sink where I brush my teeth and shave, but I do have several little bottles with Disney logos on them. I see them every day. We have a small sink area adjacent to the bathroom where my wife gets ready. On the counter is a little wicker basket with a lid we received from the Grand Floridian when we visited after they first opened.
Sometimes, the little trinkets and things serve more than the purpose for which they were intended and provide additional benefits. It's hard to put a value on memories.